Drunk Tank Pink by Adam Alter
In Drunk Tank Pink, Author Adam Alter uses his own research and that of others to show how we are all influenced by factors we aren’t aware of or don’t acknowledge as important.read more
View ArticlePitch Anything by Oren Klaff
Book Review: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaffread more
View ArticleCMU Study Identifies Emotions from Brain Activity
One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there’s general agreement that attention and emotional engagement can be tracked,...
View ArticleAds That Play Inside Your Head
We know advertisers are always trying to get inside your head, but what if they could broadcast an ad inside your skull? It sounds crazy, but that’s what a new ad technique does just that… Lean your...
View ArticleAdAge Challenges the Tinfoil Hats
Rance Crain, Editor-in-Chief of Advertising Age (as well as Crain’s Chicago Business, Crain’s New York Business, and TelevisionWeek) has taken the neuro-alarmists to task in a sensible AdAge piece,...
View ArticleThe Fatal Flaw in Loyalty Programs (And How to Minimize Damage)
Loyalty and rewards programs can be great motivators. When a business rewards the behavior they want from their customers – say, giving them a free coffee after they consume nine – they encourage that...
View ArticleBeer and Mind Control
We know that beer affects our brain, at least if we drink enough, but a novel promotion by a South African beer company turns the tables: it lets drinkers control beer with their brain. The thirsty...
View ArticleDon’t Redesign Your Elevator!
Do you have a website redesign planned? If so, there might be a lesson in my first experience with a Schindler ID System elevator control installation.read more
View ArticleVideo Game Improves Multitasking Skills
Does multitasking seem to be getting tougher for you as the years pass? In fact, that’s quite normal. By the time you are 40, multitasking is nearly twice as challenging as when you were 20. The good...
View ArticleThe Persuasion Slide: An Introduction
In my keynote at the ConversionSUMMIT in Frankfurt (an amazing one-day conference I highly recommend!), I introduced a new concept I’ve been working on: The Persuasion Slide™. In short, it’s a simple...
View ArticleSex, Lies, and Our Secret Motivators
Here’s news that probably won’t shock you: sex is at the top of our unconscious minds. And, when marketers ask us, we won’t come close to admitting it.read more
View ArticleFour Words That Double Persuasion
Want to double your success in persuading people to do as you ask? Four simple words, and even other phrases with the same meaning, have been shown to double the success rate in dozens of studies...
View ArticleWomen Can Be Irrational, Too
This is big news for guys. For years, I’ve gently mocked my half of the species for being far-too-easily influenced by female images. Babes in bikinis alter male behavior, but it doesn’t always take...
View ArticleBrilliant Social Proof Display by Mashable
Many, if not most, content sites today show how many social media shares each page or article has earned. This is a classic use of social proof, i.e., building credibility and earning additional shares...
View ArticleUse a Gift Strategy to Add Value
One of the bigger marketing challenges these days is convincing people to pay for web content, particularly news content. The Web is awash in free news, analysis, and commentary, and a good deal of...
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